A BAG GUM is not for chewing, but for filling with items that we hold dear.
A BAG GUM is a poetic assembly of otherworldly materials and objects.
A BAG GUM is a visual story intertwined with evocative symbols that tantalise our imagination.
A BAG GUM is a sensory experience that reawakens forgotten memories.
A BAG GUM is a micro feminine landscape painted with just a few brush strokes.
These are the guiding principles of Eleonora Maurizi, a designer who has worked for years on creative recycling projects of great expressive and symbolic significance. Her aim is to create small, functional objects, resulting from free associations of ideas, shapes and materials, whose effect is one of familiarity and, at the same time, of distancing.
In particular, the BAG GUM range of handbags and accessories stands out for its extensive variety of shapes and styles, as well as its unwavering use of black rubber. The latter forms a backdrop for diverse and contrasting elements, deriving from various fields of consumer products.
Thus emerges a melting pot of materials that re-evoke the hybrid poetry of avant-garde artists, who blended together unpredictable and original ingredients without ever sacrificing the elegance of their final product.
It is with this in mind that the manifold universe of BAG GUM takes form, drawing inspiration from the well-known and lesser-known icons of popular imagery that pervade the world of cinema, literature, comics, history and everyday life: “Betty Boop”, “Blow up”, “Triclops”, “Gilda”, “Rosetta”, “Austerity”, “Coco”, “In-grid”, “Marguerite”, “Kandinska”, “Japan time”, “Belle Epoque”, “Rigo-Rosa”, “Miss-Iva”, “Lady Barba”, “Calamity Jane”, “Indiscreta” and many others.
A rollercoaster of distinctive objects, whose intrinsic differences take nothing away from their striking identities. The veiled irony behind these objects opens us up to the shifting and bizarre forms of what is and what only appears to be.